Amazon Ads
Amazon Ads is a platform that helps businesses with their advertising needs,
connecting them with customers at every step of the brand journey.
In 2021, Code and Theory teamed up with Amazon Ads to give the brand a makeover. Our task was
to develop new brand guideline and come up with strategies for global campaign.
As the motion designer on the team, my role involved crafting videos
for various purposes, including brand marketing, events, and advertising campaigns.
Agency: Code and Theory
11 Ways
This video lists 11 different ways an advertiser can improve their product detail page.
The target audience for the video is active advertisers using sponsored products
and advertisers looking to optimize their campaigns and improve performance.
Role: Art Direction, 2D Animation
Amazon Prime Day
Through a 30-second sizzle video with illustration approach,
we wanted to capture the opportunity marketers have incorporating
Prime Day as part of their advertising budget.
Role: Art Direction, Animation
Amazon Holiday Shopping Moments
This video is part of a global Q4 shopping campaign
that show advertisers how Amazon Ads can help build
relationships with their customers during holiday season.
Role: Animation
Amazon Holistic Video
This video showcase a day in the life of video consumption
and how video advertising products(Streaming TV, Online Video,
Sponsored Brands Video, Sponsored Display Video, Twitch
and Amazon Live)show up to customers throughout their day.
Role: Animation
Amazon Partner Awards Explainer Video
Amazon Animation for Social